Competitive advertiser intelligence for media sales
Find advertisers spending with your competitors.
SpendSpot monitors competing media brands, identifies recent advertiser and sponsorship activity, and shows your sales team which companies are worth contacting next.
How SpendSpot works
Give us your market. We’ll keep watching.
1
We map your competitive market
SpendSpot learns your publication, audience, advertising products, and category, then builds the relevant competitive set with you.
2
We monitor advertiser activity
SpendSpot observes relevant activity across newsletters, media websites, webinars, events, and sponsored content.
3
Your team gets prioritized opportunities
SpendSpot surfaces meaningful signals, adds contacts and context where available, and delivers them through a live opportunity feed and weekly intelligence emails.
Coverage and delivery
Your competitors are showing you who to reach out to next.
A company that fits your market might be a prospect. A company already advertising with another media brand serving the same audience gives your team a stronger reason—and better timing—to reach out.
What SpendSpot monitors
Newsletters
Media websites
Webinars
Events
Sponsored content
What your team receives
NEW ADVERTISER
REPEAT ACTIVITY
RECENT SPONSORSHIP
MULTI-COMPETITOR
Weekly intelligence
Illustrative
NovaGrid
Seen at 2 competitors
3 contacts
BeaconHouse
3 recent placements
2 contacts
FieldCraft
Recent sponsorship
4 contacts
WHY WE STARTED SPENDSPOT
After running more than 10 digital publishing businesses, I kept seeing the same problem: prospecting teams were starting from scratch.
The strongest signal wasn’t another database. It was companies already advertising with competing media brands - proof they understood the audience and were willing to spend.
I built SpendSpot to make that signal useful: monitor the market, surface recent activity, and give sales teams a credible place to start.
Nick
Founder
FROM MEDIA OPERATORS
A simpler way to turn market activity into a next move.
“Across our portfolio, we work with advertisers ranging from Google and NVIDIA to growing category brands. SpendSpot helps our sales team see who is active with competitors and gives them a much stronger place to start.”
Multi-brand media company
Approximately $5M in annual revenue
“We’ve looked at other media monitoring tools, but most give us more data than direction. We love SpendSpot’s simplicity and how quickly it turns competitor activity into something our sales team can act on.”
Leading Western media brand
Simple pricing
Start with 14 days free. Continue with the intelligence your team needs.
Choose competitor monitoring on its own, or add verified decision-maker contacts and email addresses. Cancel anytime.
Spotted
$1,000/month
Competitor monitoring, plus the Spotted tab showing advertisers seen buying from your competitors.
Competitor monitoring
The Spotted advertiser activity tab
Advertisers seen buying from competitors
Spotted + Leads
$1,500/month
Everything in Spotted, plus verified decision-maker contacts and email addresses for those advertisers.
Everything in Spotted
Verified decision-maker contacts
Email addresses for those advertisers
Get my free report
See who’s buying with your competitors.
Work email and your site. We pick the competitor set. You get this week’s brief in 24-48 hours.
Opportunity volume varies by market. We’d rather send useful opportunities supported by actual activity than hit an arbitrary lead quota.
Get your competitor brief.
FAQ
What media sales teams usually ask.
SpendSpot performs one focused job: it watches your competitive market and turns observable advertiser activity into opportunities your team can review.
What makes an advertiser an opportunity?
What does SpendSpot monitor?
How current is the information?
How many advertiser opportunities will we receive?
What happens after 14 days?
See the signal in your market
See who’s already showing up in your market.
See which advertisers are active with competing media brands and identify the companies worth contacting next.